{"id":31,"date":"2016-06-17T11:17:02","date_gmt":"2016-06-17T10:17:02","guid":{"rendered":"http:\/\/www.cittadella.cz\/new\/?page_id=31"},"modified":"2021-11-28T15:07:56","modified_gmt":"2021-11-28T14:07:56","slug":"video-dokumenty","status":"publish","type":"page","link":"https:\/\/www.cittadella.cz\/new\/video-dokumenty\/","title":{"rendered":"VIDEO \/ DOKUMENTY"},"content":{"rendered":"
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VIDEO | DOKUMENTY<\/h2>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div>
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R\u016fzn\u00e9 organizace, technologick\u00e9 spole\u010dnosti, v\u00fdzkumn\u00e9 \u00fastavy, univerzity, neziskov\u00e9 organizace apod. se vybavuj\u00ed st\u00e1le dokonalej\u0161\u00ed audiovizu\u00e1ln\u00ed a po\u010d\u00edta\u010dovou technikou, vyu\u017e\u00edvaj\u00ed st\u00e1le v\u00edce internetu a soci\u00e1ln\u00edch s\u00edt\u00ed p\u0159i prezentaci sv\u00fdch produkt\u016f, slu\u017eeb, \u010dinnost\u00ed.. Audiovizu\u00e1ln\u00ed a multimedi\u00e1ln\u00ed produkty se staly siln\u00fdmi n\u00e1stroji ke sd\u011blen\u00ed informac\u00ed nejr\u016fzn\u011bj\u0161\u00edho charakteru; vhodn\u011b zpracovan\u00e9 video p\u0159ed\u010d\u00ed svou osobitost\u00ed ostatn\u00ed formy sd\u011blen\u00ed.
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\nSnadn\u00e1 zapamatovatelnost informac\u00ed a atraktivn\u00ed forma osloven\u00ed div\u00e1ka je v p\u0159\u00edpad\u011b profesion\u00e1ln\u00edho zpracov\u00e1n\u00ed velice vhodnou cestou k dosa\u017een\u00ed vlastn\u00edch c\u00edl\u016f a z\u00e1m\u011br\u016f.<\/p>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div>

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Dle na\u0161ich zku\u0161enost\u00ed s po\u017eadavky z\u00e1kazn\u00edk\u016f v oblasti audiovizu\u00e1ln\u00edch prezentac\u00ed zpracov\u00e1v\u00e1me corporate video<\/strong>, kr\u00e1tk\u00e9 \u0161oty prezentuj\u00edc\u00ed organizaci p\u0159i r\u016fzn\u00fdch p\u0159\u00edle\u017eitostech, kde je pot\u0159eba dan\u00fd subjekt komplexn\u011b p\u0159edstavit - jej\u00ed historii, slu\u017eby nebo v\u00fdrobn\u00ed sortiment, technologii v\u00fdroby, laborato\u0159e a vlastn\u00ed v\u00fdzkum, reference renomovan\u00fdch z\u00e1kazn\u00edk\u016f, v\u00fdznamn\u00e9 projekty \u010di zak\u00e1zky, syst\u00e9m kvality, mezin\u00e1rodn\u00ed spolupr\u00e1ci, p\u00e9\u010di o zam\u011bstnance, sponzoring, pl\u00e1ny do budoucna apod.
D\u00e9lka takov\u00fdch sn\u00edmk\u016f se pohybuje obvykle mezi 3 - 6 minutami, z\u00e1le\u017e\u00ed na mno\u017estv\u00ed a m\u00ed\u0159e podrobnost\u00ed informac\u00ed, kter\u00e9 chcete sv\u00fdm partner\u016fm \u010di z\u00e1kazn\u00edk\u016fm sd\u011blit.<\/p>\n<\/div>\n<\/div><\/div><\/div><\/div>

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Dal\u0161\u00edm typem je image video. <\/strong>Jedn\u00e1 se v podstat\u011b o stejn\u00e9 zam\u011b\u0159en\u00ed jako u corporate videa, d\u016fraz je zde kladen sp\u00ed\u0161e na jin\u00e9 ne\u017e odborn\u00e9 informace - zachycen\u00ed atmosf\u00e9ry v\u00a0organizaci \u010di spole\u010dnosti, jej\u00ed lid\u00e9, kvalita prost\u0159ed\u00ed, technologie, komunikace s\u00a0klienty, nejlep\u0161\u00ed referen\u010dn\u00ed zak\u00e1zky, \u0161\u00ed\u0159e p\u016fsobnosti apod.
U takov\u00fdch film\u016f je n\u00e1ro\u010dn\u011bj\u0161\u00ed re\u017eis\u00e9rsk\u00e1 pr\u00e1ce, kamerov\u00e9 nat\u00e1\u010den\u00ed i n\u00e1sledn\u00e1 postprodukce (st\u0159ih, hudba, grafika a animace). D\u00e9lka takov\u00fdch sn\u00edmk\u016f se v\u011bt\u0161inou pohybuje mezi 1 - 3 minutami, c\u00edlem je \u00b4nastaven\u00ed n\u00e1lady\u00b4 klienta \/ div\u00e1ka, nikoliv explicitn\u00ed p\u0159ed\u00e1n\u00ed obchodn\u00edch, technick\u00fdch aj. informac\u00ed.<\/p>\n<\/div>\n<\/div><\/div><\/div><\/div>

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Zejm\u00e9na pro nekomer\u010dn\u00ed oblast - st\u00e1tn\u00ed organizace, v\u00fdzkumn\u00e9 \u00fastavy, univerzity, neziskov\u00e9 organizace -\u00a0realizujeme tematick\u00e1 videa<\/strong>, popul\u00e1rn\u011b nau\u010dn\u00e9 dokumenty \u010di vzd\u011bl\u00e1vac\u00ed filmy<\/strong>, nap\u0159. z oblasti v\u011bdy a v\u00fdzkumu, ekologie, \u0161kolstv\u00ed, soci\u00e1ln\u00ed oblasti a zdravotnictv\u00ed, zem\u011bd\u011blstv\u00ed apod. C\u00edlov\u00fdmi skupinami pro tyto dokumenty jsou p\u0159ev\u00e1\u017en\u011b ve\u0159ejnost, \u0161koln\u00ed ml\u00e1de\u017e a studenti.
Velmi \u010dasto jsou tyto projekty realizov\u00e1ny v r\u00e1mci dota\u010dn\u00edch program\u016f, a\u0165 ji\u017e z prost\u0159edk\u016f \u010desk\u00e9ho st\u00e1tn\u00edho rozpo\u010dtu, \u010di v posledn\u00edch letech z opera\u010dn\u00edch program\u016f fond\u016f Evropsk\u00e9 unie.<\/p>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div>

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Video produkce nen\u00ed v\u017edy identick\u00e1. Na za\u010d\u00e1tku domluv\u00edte s producentem charakter videa, zam\u011b\u0159en\u00ed na c\u00edlov\u00e9 skupiny a zp\u016fsoby vyu\u017eit\u00ed, rozpo\u010det a harmonogram v\u00fdroby, a term\u00edn p\u0159ed\u00e1n\u00ed d\u00edla.
Jeho prost\u0159ednictv\u00edm se sezn\u00e1m\u00edte se sc\u00e9n\u00e1ristou a re\u017eis\u00e9rem, kter\u00fd na z\u00e1klad\u011b Va\u0161ich podklad\u016f zpracuje sc\u00e9n\u00e1\u0159, po jeho\u017e korektur\u00e1ch a schv\u00e1len\u00ed s\u00a0V\u00e1mi napl\u00e1nuje kamerov\u00e9 nat\u00e1\u010den\u00ed.<\/p>\n<\/div>\n<\/div><\/div><\/div><\/div>

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Re\u017eis\u00e9r pak - obvykle spolu s pov\u011b\u0159enou kontaktn\u00ed osobou ve Va\u0161\u00ed organizaci - provede nato\u010den\u00ed kamerov\u00fdch z\u00e1b\u011br\u016f. Po jejich ukon\u010den\u00ed jsou z\u00e1b\u011bry upraveny a zpracov\u00e1ny pracovn\u00edkem postprodukce, st\u0159iha\u010dem, prov\u00e1d\u00ed se tzv. m\u00edcha\u010dka a nasazen\u00ed koment\u00e1\u0159e, hudby a ruch\u016f; do t\u00e9to \u010d\u00e1sti v\u00fdroby zvan\u00e9 postprodukce pat\u0159\u00ed i v\u00fdroba cizojazy\u010dn\u00fdch verz\u00ed, digit\u00e1ln\u00ed \u00fapravy textu v obraze, titulky, po\u010d\u00edta\u010dov\u00e1 grafika a animace apod.<\/p>\n

V\u00fdslednou podobu videa rovn\u011b\u017e p\u0159ipom\u00ednkujete a schvalujete.<\/p>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"

VIDEO | DOKUMENTY R\u016fzn\u00e9 organizace, technologick\u00e9 spole\u010dnosti, v\u00fdzkumn\u00e9 \u00fastavy, univerzity, neziskov\u00e9 organizace apod. se vybavuj\u00ed st\u00e1le dokonalej\u0161\u00ed audiovizu\u00e1ln\u00ed a po\u010d\u00edta\u010dovou technikou, vyu\u017e\u00edvaj\u00ed st\u00e1le v\u00edce internetu a soci\u00e1ln\u00edch s\u00edt\u00ed p\u0159i prezentaci sv\u00fdch produkt\u016f, slu\u017eeb, \u010dinnost\u00ed.. Audiovizu\u00e1ln\u00ed a multimedi\u00e1ln\u00ed produkty se staly siln\u00fdmi n\u00e1stroji ke sd\u011blen\u00ed informac\u00ed nejr\u016fzn\u011bj\u0161\u00edho charakteru; vhodn\u011b zpracovan\u00e9 video p\u0159ed\u010d\u00ed svou osobitost\u00ed ostatn\u00ed formy […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":3,"comment_status":"closed","ping_status":"closed","template":"templates\/template-full-notitle.php","meta":{"ngg_post_thumbnail":0,"footnotes":""},"_links":{"self":[{"href":"https:\/\/www.cittadella.cz\/new\/wp-json\/wp\/v2\/pages\/31"}],"collection":[{"href":"https:\/\/www.cittadella.cz\/new\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.cittadella.cz\/new\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.cittadella.cz\/new\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cittadella.cz\/new\/wp-json\/wp\/v2\/comments?post=31"}],"version-history":[{"count":49,"href":"https:\/\/www.cittadella.cz\/new\/wp-json\/wp\/v2\/pages\/31\/revisions"}],"predecessor-version":[{"id":1110,"href":"https:\/\/www.cittadella.cz\/new\/wp-json\/wp\/v2\/pages\/31\/revisions\/1110"}],"wp:attachment":[{"href":"https:\/\/www.cittadella.cz\/new\/wp-json\/wp\/v2\/media?parent=31"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}